Most of us along with the industries that we belong to, felt a strong sense of disruption owning to the onset of Covid-19. This invisible enemy single handed forced the world economies to collectively try and articulate about the situation further.
The fact is that due to the disruption caused by the novel corona virus, we have undergone more digital transformation in the last couple of moths than we have seen in the last 20 years. This is a fact and yet every business has the same question and that is that where are we headed and how will we still flourish?
So, what is it that businesses should do to embrace the impact of Covid-19 and how has it changed the way digital marketing works?
Since. January 2020 our world has seen the Covid-19 pandemic unfold, during which there were numerous questions asked in the boardrooms, on earing calls, across the medias. People wanted to know how their businesses would survive when the whole world was shut down? All these questions came in the way of digital transformation.
Digital transformation has always made sense, but its adoption by the business owners has been relatively slow, especially by those who have been dealing with conventional concepts. However, with the advent of the pandemic, business needs now are more compelling and urgent enough that those who fail to transform their business would likely risk a considerable loss of revenue and may risk even becoming uncompetitive and obsolete.
This is the right time for all businesses world-wide, whether big or small to embrace the digital technology and dive deep into the world of E- Marketing. Some major paradigm shifts that we are noticing includes:
Trend 1: Rise in the Internet Consumption Levels
With the majority of countries being in lockdown and quarantine, the overall internet consumption of the world has been rising since February 2020. This means that more people than ever before are coming online each day. Which also means that more businesses are opening online than ever before to cater to these people. And, yes, these businesses are now attracting more audiences online each day. Being a digital marketer, you can literally turn around the business given that you stay up to date with all the algorithm changes and the fluctuations in your sector specific economy.
Trend 2: The Importance of Maintaining a Brand Presence
Advertisements these days are focussed on wishing the audience a healthy and safe lifestyle during the pandemic period. Establishing good will and creating a community is what creates a positive aura for organizations through SEO and Social Media presence. So, if you are a business, I would keenly suggest that you do not shsut down shut down your digital marketing strategies. Instead, you should accelerate them and keep in mind the ever-shifting trends.
Trend 3: Rise in The Number of Online Stores
Most businesses experienced a stand still and also these enterprises are cutting back on costs. This basically means that these businesses need to work within a budget and market within a budget. This situation has given rise to many online stores coming into existence who can deliver products and services as per the latest guidelines.
Trend 4: Spike in The Number of Digital Marketing Enquiries for Services
A change in lifestyle has led to the consumers being more online than before. Brands that were traditionally offline have innovated new online products in an effort to adopt to this new way of living. Companies are paying more attention to the digital mediums of marketing and this has led to the rise of queries for digital marketing agencies. Alongside this there is also an increase in the overall digital marketing budget.
Even sectors that had kept away from online marketing are considering to invest in digital promotions.
For more information please visit us https://www.deepakbansal.com
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How Covid Changed Digital Marketing 3 years, 2 months ago