npf8tx2gw9yy22ns – Read and download Bryan W. Mattimore’s book Idea Stormers : How to Lead and Inspire Creative Breakthroughs in PDF, EPub, Mobi, Kindle online. Free book Idea Stormers : How to Lead and Inspire Creative Breakthroughs by Bryan W. Mattimore
Idea Stormers : How to Lead and Inspire Creative Breakthroughs by Bryan W. Mattimore PDF (ZIP) Archive
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Summary: How to solve critical business challenges by generating more and better ideas Every organization needs a steady supply of fresh, relevant ideas, but managers can?t just lock teams in a room with a mandate to brainstorm and hope for the best. Ideation is both a science and an art, and when group ideation processes are well-designed and well-facilitated, anyone can generate an abundance of creative, implementable options?not to mention true breakthroughs?for any business need. Drawing on his work leading high-stakes ideation sessions at over 300 organizations, Mattimore explains the how, what, and why of successful ideation and provides a framework for when and how to apply various techniques. * Identifies Mattimore?s top ideation and innovation techniques (including ?brainwalking,? finding inspiration in worst ideas, the unexpected effectiveness of wishing, and more) and lays the groundwork for you to invent successful processes of your own * Tells real stories of ideation at work in Mattimore?s consulting business, including how Ben & Jerry?s named a new strawberry fudge flavor, how Thomas? invented a new, healthier English muffin that now accounts for over 30% of its sales, how IBM transformed the culture of one of its divisions to make it more innovative, and many more * Mattimore is a world-class expert on applied creativity and an innovation process consultant to over one-third of the Fortune 100 companies; he and his team have helped create and launch products and services worth over $3 billion in annual US retail sales With a diverse range of tested methods, Idea Stormers is the indispensable guide for developing original, practical solutions to even the most intractable-seeming creative challenges. show more
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Product details Format Hardback | 256 pages Dimensions 162 x 232 x 24mm | 456g Publication date 19 Sep 2012 Publisher John Wiley & Sons Inc Publication City/Country New York, United States Language English Edition Statement 1. Auflage Illustrations note figures ISBN10 1118134273 ISBN13 9781118134276 Bestsellers rank 566,926
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