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Lexus : The Relentless Pursuit by Chester Dawson PDF (ZIP) Archive
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Summary: A behind-the-scenes look at Lexus s surprising twenty-year success story in a revised new edition In the 1980s, German brands BMW and Mercedes-Benz dominated the luxury car market and had little reason to fear competition from Japan. But in 1989, Toyota entered the market with the Lexus LS 400, a car that could compete with the Germans in every category but price it was US$30,000 cheaper. Within two years, Lexus had overtaken Mercedes-Benz in the United States and made a stunning success of Toyota s brave foray into the global luxury market. Lexus: The Relentless Pursuit reveals why Toyota decided to take on the German automakers and how the new brand won praise and success for its unparalleled quality, unforgettable advertising, and unprecedented customer service. From the first boardroom planning session to Lexus’s entry into the mega-luxury supercar market, this is the complete and compelling story of one of the world’s most admired brands. * Includes a new Foreword by legendary designer Erwin Lui, an Afterword with updates since the first edition, and a new Coda by leading Japanese automotive journalist Hisao Inoue * Covers the racetrack triumph and tragedy behind the new US$375,000 Lexus LFA supercar * Offers important business lessons for brand managers and executives For car enthusiasts, business leaders, and anyone interested in branding and marketing, Lexus: The Relentless Pursuit offers an amazing story of excellence and innovation in the automotive industry. show more
See other books similar to Lexus : The Relentless Pursuit by Chester Dawson:
The Lexus and the Olive Tree, The Toyota Way, influence, The Intelligent Investor, Invisible Women, Think and Grow Rich, Deep Work, Good To Great, Who Moved My Cheese, The Richest Man In Babylon, Financial Decision Making, The Ride of a Lifetime, The Obstacle is the Way, Zero to One, The Buddha and the Badass, The Checklist Manifesto, Intelligent Investor, The Personal MBA, The Black Swan: Second Edition, The Deficit Myth
Product details Format Paperback | 312 pages Dimensions 166 x 233 x 18mm | 528g Publication date 19 Apr 2011 Publisher John Wiley & Sons Inc Publication City/Country New York, United States Language English Edition Revised Edition Statement Revised Edition ISBN10 0470828048 ISBN13 9780470828045 Bestsellers rank 561,835
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