5y2a3hnk2ojys78j – Read and download Marianne R. Klimchuk’s book Packaging Design : Successful Product Branding From Concept to Shelf in PDF, EPub, Mobi, Kindle online. Free book Packaging Design : Successful Product Branding From Concept to Shelf by Marianne R. Klimchuk
Packaging Design : Successful Product Branding From Concept to Shelf by Marianne R. Klimchuk PDF (ZIP) Archive
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Summary: Now in full-color throughout, the second edition of Packaging Design offers fully up-to-date coverage of the entire packaging design process, including the business of packaging design, design principles, the creative process, and pre-production and production issues. New chapters cover topics related to branding, business strategies, social responsibility, and sustainability. All new case studies and examples illustrate every phase of the process, making this the single most important guide for designers on how to create successful packaging designs that serve as the marketing vehicle for consumer products. show more
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Product details Format Paperback | 256 pages Dimensions 204 x 228 x 13mm | 550g Publication date 14 Jan 2013 Publisher John Wiley & Sons Inc Publication City/Country New York, United States Language English Edition Statement 2nd Edition Illustrations note w. numerous col. ill. ISBN10 111802706X ISBN13 9781118027066 Bestsellers rank 540,794
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