We are currently going through a revolutionary shift, which in the correct terms is called the digital age. If you think about it, the advertisement industry has stayed relatively the same for about 50 years, until the internet and social media came and disrupted it. A really simple way to look at this is via a quick interrogation about the last time you bought something because you saw it in the newspaper, or an Ad or a billboard. Advertisers nowadays prefer spending their money on platforms like YouTube, Instagram and Facebook. And, on top of these platforms, we have the “Influencers”.
Now you might be wondering as to who or what is an influencer? Simply put an influencer is someone like you and me, except the fact that they choose to consistently build their social media presence. They could be on Instagram or YouTube and posting about any niche of their choice. Eventually these people amass a huge following and hence become influencers.
Currently Influencer marketing is a multi-billion-dollar industry and it’s projected to grow even bigger in the time to come. What is actually happening is that the brands realise that Influencer Marketing is a highly effective way to market to millennials and that their applicability is far and wide.
In the past 5 years we have witnessed businesses transform especially in the ecommerce phase because of influencers. If we go deeper into this, most people in the present time are hooked to their devices and that is exactly from where their purchase decisions are being influenced- by influencers.
Even millennial products are taking a very millennial approach to marketing. They reach out to mid-level and micro influencers and they start generating sales. Eventually they are able to save up enough money to then do a brand deal with prominent faces and that is how their sales sky rocketed.
Potential consumers love the relatability that comes with an influencer endorsing a product. For businesses trying to grow their audience, a great way is to approach influencers. It is organic, direct and a very versatile way of garnering the attention that a company would need for their presence.
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Social Media Influencer a Career on The Rise. 3 years, 2 months ago